Authentic Gaming sold to Genting Group

Highlights:

In a deal announced last week, Authentic Gaming has been sold  to Genting for €15 million.

Authentic Gaming burst onto the live gaming scene in 2016 as an independent division of Leo Vegas. They quickly established themselves as a leading in-casino table specialist.

In a few short years, they launched roulette tables live streamed from the floors casinos in the UK, Denmark, Italy, Romania, Georgia and notably the United States. Foxwoods Roulette would become the first US based table available for play by players outside the US, including in Europe.

Authentic’s list of licensee casinos has also grown in recent years to include the likes of Mr Green and Unibet. A 2018 content partnership with Playtech saw their reach expanded further.

Genting Group own and operate a large portfolio of casino properties around the world, including over 40 casinos across the UK, as well as the Resort’s World brand. There are Resorts World casinos in Malaysia, Bahamas, Las Vegas, New York as well as the flagship, Resorts World Sentosa in Singapore.

Needless to say, Genting will likely leverage Authentic’s in-casino streaming capabilities to bring the action from a number of their bricks and mortar casinos to players online. Genting’s MD said the below release that the aim was to eventually make all Genting casinos playable online 24/7 with the help of their newly acquired Authentic technology.

PRESS RELEASE – Genting Group has announced its acquisition of live casino specialist Authentic Gaming, creating significant opportunity for Genting to continue to lead the way in the live casino space and bring together its offline and online casino experiences.

The deal will see Genting utilise a range of Authentic’s innovative in-club streaming technologies and expertise across its land-based and digital estate, both in the UK and internationally.

Authentic will continue to operate independently, with Genting Group looking to support the company’s continual innovation and expansion. Genting will also continue to work with its existing and other new partners as it develops and diversifies its world class live casino product offering.

The purchase of Authentic, at a price of 15 million Euros, will help fuel Genting’s continued growth in the live casino sector both in the UK and across Europe, which analysts estimate to be worth €2.5 billion in Europe alone.

Jeremy Taylor, Managing Director of Genting Online, said:

“Our global estate of land-based casinos provides us with a platform to grow both businesses Our vision for the future is that customers will be able to play at any of our casinos in the world, such as Las Vegas, Bahamas, or Singapore to name but a few, in an immersive experience, from any device, from any website, 24/7.

With their cutting-edge technology and innovative product capabilities we believe that Authentic are well placed to help us realise that vision. They are a relatively young business who are bringing fresh thinking to the market place, so now is the perfect time to start working with them to fuel the future success of both businesses.”

Jonas Delin, CEO of Authentic added:

“With more than 50 years’ heritage in the gaming and leisure industry across the globe, Genting have unrivalled experience when it comes to providing players with a superior service and gaming experience. Authentic was founded to drive the convergence of digital and land based casino by building and operating best in class live casino solutions for online players. Becoming part of the Genting Group places us in an incredible position to expand our product into more casinos, expand our product portfolio to include more games for the benefit of our entire B2B customer base in Europe and beyond.”